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Inflatable Men at Car Dealerships

inflatable men at car dealerships

Understanding the Role of Inflatable Men at Car Dealerships

When you drive past a car dealership, one of the most eye-catching sights is often the tall, wavy, inflatable men that dance in the wind. These quirky figures are more than just amusing roadside attractions – they play a significant role in the marketing strategy of car dealerships. Let’s dive into the world of these inflatable characters to understand their purpose and effectiveness.

What Are Inflatable Men?

Inflatable men, also known as air dancers or sky dancers, are tall, tube-like advertising tools made of lightweight material. Equipped with a fan at the base, these figures fill with air and move in a flailing, dancing motion. They come in various colors and can be customized with messages or logos.

What Are Those Inflatable Men Called?

Here’s a list of the common names those inflatable men are called:

  1. Air Dancers
  2. Sky Dancers
  3. Tube Men or tube guys
  4. Wacky Waving Inflatable Arm Flailing Tube Men
  5. Fly Guys
  6. Wind Dancers
  7. Advertising Inflatables
  8. Inflatable Tube Men
  9. Wavy Men
  10. Sky Puppets
  11. Air rangers

Each of these names describes the same fun and eye-catching inflatable figures that dance in the wind to attract attention to stores or events.

History and Origin

The concept of air dancers was introduced in the 1990s. They were designed to grab attention with their unique, unpredictable dancing movements. Originally used in Olympics ceremonies, they soon found their way into commercial advertising, especially at car dealerships.

Why Do Car Dealerships Use Them?

  1. Attention-Grabbing: The primary purpose is to catch the eye of passersby. Their size and movement make them hard to miss.
  2. Creating a Festive Atmosphere: These inflatable figures give a sense of celebration or festivity, making the dealership look lively and inviting.
  3. Versatility in Advertising: They can be customized with specific promotional messages, making them a versatile tool for different sales or events.
  4. Cost-Effective: Compared to other forms of advertising, inflatable men are relatively inexpensive and reusable.

Effectiveness of Inflatable Men in Marketing

  1. Increased Visibility: They help in increasing the visibility of a business, drawing in potential customers who might not have noticed the dealership otherwise.
  2. Brand Recognition: Customized designs can reinforce brand identity and aid in long-term brand recognition.
  3. Psychological Impact: The playful nature of these figures can create a positive, upbeat impression of the dealership, potentially influencing customer mood and perception.
  4. Increased Foot Traffic: The unique and eye-catching nature of inflatables can increase foot traffic to the dealership.

Challenges and Considerations

While effective, there are a few considerations for dealerships using inflatable men:

  • Weather Dependency: They are less effective in bad weather conditions, as strong winds or rain can limit their movement or damage them.
  • Maintenance: Regular maintenance is needed to ensure they are in good condition and functioning properly.
  • Zoning Laws: Some areas have zoning laws that restrict the use of such advertising tools.


Inflatable men at car dealerships are a fascinating blend of marketing strategy and playful design. While seemingly simple, they play a significant role in attracting customers and creating an energetic atmosphere. As businesses continue to find creative ways to stand out, these air dancers remain a popular and effective choice in the competitive world of car sales. Their use highlights the importance of innovative and eye-catching marketing techniques in today’s fast-paced world.

What is the floaty man outside car dealerships?

What is an Air Dancer?

  • Tall and Colorful: An air dancer is a long, tubular piece of fabric that looks like a giant, colorful puppet. It can be as tall as 20 feet or more!
  • Powered by a Fan: At the base of the air dancer, there’s a powerful fan that blows air up into the tube. This is what makes the air dancer move and dance around.
  • Designed to Attract Attention: Car dealerships and other businesses use air dancers to catch the eye of people passing by. Their wiggly movements and bright colors are hard to miss!

How Do Air Dancers Work?

  1. Fan at the Bottom: There’s a fan at the bottom that blows air up into the fabric tube.
  2. Movement: As the air fills the tube, it causes the fabric to billow out and wave around. It looks like it’s dancing!
  3. Cycles of Inflation and Deflation: The air dancer inflates and deflates in cycles, which makes its movements unpredictable and fun to watch.

What are those inflatable man at car dealerships called?

The inflatable figures often seen at car dealerships are commonly known as “air dancers” or “sky dancers.” These are tall, tube-shaped, brightly colored inflatables that move and dance in the air, usually powered by an electric fan at the base. Their eye-catching and whimsical movements are used to attract attention and draw potential customers to the dealership or promotional event. They have become a popular and effective tool in outdoor advertising due to their ability to stand out in a busy visual environment.